Answer

How do I fix wrong information AI says about my business?

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Short answer

You cannot edit an AI model, so you fix the sources it reads. Capture the exact wrong statement and which engine made it, correct your own site so it states the fact unambiguously and consistently, claim and correct your Google Business Profile, Bing Places and Apple Business Connect, update the directories and data aggregators carrying the stale record, then re-ask the same question weeks later to confirm the correction propagated.

Capture the error precisely first

Record the engine, the question you asked and the verbatim answer. Vague reports - "AI says our hours are wrong" - cannot be traced to a source, and the source is the only thing you can actually change.

Wrong facts usually cluster. If one engine has your old address, several probably do, because they share upstream feeds.

Fix your own site before anything else

Your domain is the source you fully control and the one most likely to be re-crawled soon. State the correct fact in visible text, in your schema markup and in your llms.txt, and remove every stale contradiction.

This is where old pages do real damage: a discontinued service page, an outdated pricing page or an old location page left online is a live source telling engines something false about you.

Correct the major listing platforms

These feed a large share of what assistants say about local and service businesses.

  • Google Business Profile - claim it, correct hours, categories, service area and phone number
  • Bing Places - the source behind Copilot and several Microsoft surfaces
  • Apple Business Connect - frequently unclaimed, and it feeds Apple Maps and Siri
  • Industry directories in your category
  • Data aggregators that syndicate business records downstream

Handle third-party pages you do not own

If an outdated article or directory page is the source, contact them with the correct information and a link to the page on your site that states it. Most will update; some will not.

Where a page cannot be corrected, the workable strategy is to make the correct fact overwhelmingly better-sourced - stated on your own site, in your schema, on every major listing - so the weight of agreement moves against the stale record.

Then re-measure, on the same question

Correction is not done when you submit the edit; it is done when the engines repeat the right fact. Engines with live retrieval can update within days. Facts absorbed into training data can persist much longer, and no vendor can shortcut that.

Every MyFast AI audit flags misinformation with the exact engine and verbatim answer, and a re-run shows you whether the correction actually landed.

Frequently asked questions

Can I make ChatGPT delete something false about my business?

There is no direct edit control over a model output. OpenAI and others provide feedback and privacy request channels, but the reliable route is correcting the upstream sources and making the accurate fact far better corroborated.

How long does it take for a correction to appear?

Days for live-retrieval surfaces once a listing or page is re-crawled. Considerably longer for anything drawn from training data.

What is the single most common wrong fact?

Hours, followed by phone numbers and service area. All three usually trace back to an unclaimed or stale listing rather than to the website.

Related reading

Written by Benjamin Heckendorf, Founder & CEO of MyFast.ai.

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