Glossary
What is Share of Voice?
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Short answer
Share of Voice in AI search is the percentage of relevant buyer answers in which an AI engine names your brand versus your competitors. It replaces keyword rank as the core competitive metric in answer engines.
Why it matters
Share of voice is the closest working replacement for keyword rank in a world where there is no ranked list to sit in.
In practice
It is comparative by construction: it tells you not only how often you are named but exactly who is being named in your place.
Track named and cited separately. Being mentioned is good; being mentioned with a source pointing at your domain is what actually produces a visit.
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