AEO Visibility Audit

What the audit actually measures

Most visibility tools tell you how you rank. An answer engine does not produce a ranking - it produces a paragraph naming two or three businesses. So the only measurement that matters is a binary one, repeated across many questions: did the engine name you, or did it name someone else?

We resolve every search into one of three states. Cited means the engine named your business and pointed at your site or a source about you. Named means it mentioned you without a source. Not Found means it answered the buyer without you and recommended a competitor instead.

• •Cited - named plus a source pointing at you (the strongest outcome)
• •Named - mentioned in the answer with no source attached
• •Not Found - the engine answered and you were absent

Where the 100+ buyer searches come from

The searches are generated from your own business details: category, services, target audience and service area. They are shaped like the questions real buyers type - "near me", "best", "cheapest", "open now", comparison questions and problem-first questions.

They deliberately never include your brand name. Searching your own name only proves an engine can read your website; it tells you nothing about whether you win an unbranded buying question, which is where every new customer actually comes from.

How the Findability Score is built

Your Findability Score is a single 0-100 number built from five equally weighted pillars, so a strong result in one area cannot hide a failure in another.

• •Foundation - whether the machine-readable basics exist for engines to read at all
• •Brand Recognition - how often engines recognise your brand as a real entity
• •Authority - whether third-party sources corroborate what your site claims
• •Content Coverage - how much of the buyer question space your content answers
• •Ranking Share - your share of voice against the competitors named alongside you

What you receive

Every audit is displayed on screen, saved permanently to your dashboard, and emailed as a PDF you can forward to your team or your web developer. Nothing is locked behind a dashboard you have to keep paying to read.

The audit also flags misinformation - any place an engine states something factually wrong about your hours, services, pricing or location - because being described incorrectly costs you more than being invisible.