AI Misinformation Correction

Why wrong is worse than absent

If an engine does not name you, you lose a chance. If an engine names you and states the wrong hours, the wrong service area or a price you do not charge, you lose the customer after they have already decided to choose you - and you never find out why they did not arrive.

Misinformation is also stickier than absence. Once a wrong fact is repeated across a few sources, engines treat the repetition as corroboration and become more confident in it, not less.

Where wrong facts come from

Almost never from nowhere. There is nearly always a source, and it is usually one of a small number of feeds.

• •A stale Google Business Profile or Bing Places listing
• •Apple Business Connect data that was never claimed
• •Directory and aggregator records carrying an old address or phone number
• •Your own site contradicting itself between pages - hours in a footer that disagree with a contact page
• •Outdated third-party articles the engine still trusts

How correction works

We give you the verbatim answer, the engine that produced it, and the most likely upstream source. Then we give you the specific correction path for that source - what to claim, what to edit, and what to make consistent on your own site so the corrected fact is reinforced rather than contradicted.

Because the fix is upstream, it usually improves several engines at once. Consistency across your site and the major listing platforms is the single highest-leverage input to whether AI trusts a fact about you.